Sami

If you know me at all, you’ll know that I used to have really bad acne – it started in my teenage years, as those hormones rampaged through my body doing all of the things that rampaging hormones do – and got to the point where I had almost zero confidence.

But it didn’t end with puberty. No, my acne continued into my late teens and early twenties. By this time I had tried pretty much any product on the market geared towards acne and spot-prone skin, I’d been to the doctors and had prescription products, and nothing was working to my satisfaction.

Around the same sort of time, I experienced what is now referred to as the Depression Phase… it was difficult to navigate at the time, but looking back I am unbelievably grateful for that depression. It gave me down time. It gave me a fresh start. I forced me to re-evaluate my life and what I wanted from it.

And that is when I started my journey of discovery around skincare and natural health and wellbeing – I founded Freyaluna to create natural and effective skincare products for women who, like me, wanted to heal their skin and their skin problems, so that they could finally make peace with their reflection in the mirror.

Of course, as tends to happen with life, the lessons didn’t stop there. I had figured out the skin stuff, but there’s a whole lot more to a person’s wellbeing than just their skin… as I came to find out.

Fast-forward to 2014 and I experienced what is now referred to as the Lakeside Breakdown… my partner at the time had taken me away to the Lake District for a long weekend to celebrate my birthday. On the morning of our second day there I had my first ever (and only) panic attack.

When I had calmed down, we went for a walk by the lake… and then it happened: complete breakdown. The tears came thick and fast. I was inconsolable. I didn’t know what was going on or why I just couldn’t stop crying. I wasn’t happy, I knew that much. Well, it was pretty obvious, wasn’t it.

That time away from the daily grind was meant to be a nice break. Instead, that time and space away from any and all distractions forced me to face the truth, and so the damn burst and all of my carefully controlled “stuff” came flooding out.

Of course, as is our natural human response, I blamed all the external stuff first – work, finances, people, politics, global warming, the state of our planet at large… anything to avoid the real problem: I didn’t love myself.

From the outside everything looked rosy – I had the successful business doing something I loved, I had the loving relationship with a truly wonderful man, I had amazing family and friends. All of that was true.

But somewhere along the way I had lost sight of ME. Who I was and what I wanted and what I NEEDED to feel good about myself and my life.

And there started the next chapter of my life: how do I find my true self? And that is when I discovered Wild Woman and all that she represents. I had been neglecting her for so many years and I hadn’t even realised it.

I am now in a daily relationship with Wild Woman, and I invite every woman to join me on this journey of self-exploration, discovery and love.